Russian Demographic (II)

Income



The median income for households of foreign-born families was $27,300, compared with $36,800 for Russian-born households. Among foreign-born families, the proportion of families with incomes below $25,000 and with incomes of $50,000 or more was 44.5% and 12.2%, respectively. In contrast, only 23.2% of Russian-born families had an income of less than $25,000, with 27.4% having an income of $50,000 or more. As such, the Russian-born popula-tion also clearly represents a higher income segment.

Health Insurance



Only 62.6% of the foreign-born population had health insurance, compared with 84.5% of the Russian-born population (health insurance includes government insurance plans such as Medicare, Medicaid, or military health care and private insurance plans). Among workers, 44.5% of foreign-born and 84.6% of Russian-born had health insurance provided by an employer. Accordingly, the Russian-born segment has a higher purchasing ability for medical and health-related products.

Having more favorable wealth and income parameters, the Russian-born segment has a higher overall purchasing power and is more likely to purchase goods and services. Additionally, having higher health-insurance coverage, the Russian-born population has additional purchasing power allocated to medical products. In summary, advertisements for medical goods and services to the Russian-born segment should generate substantially more responses and more cash flow than advertisements to other ethnic groups.