|
|
 |
|
Reader Profile The focus of The Health Magazine is on three sub-segments of the Russian-born population in the US. The first segment consists of the wealthy middle-aged, ages 40-65, working in various professional roles, with medium-to-high disposable incomes, and with medium-to-high household wealths. The second segment consists of the elderly, with ages over 65, that prefer to read Russian publications due to a limited knowledge of the English language. The third segment consists of the Russian-born medical workers who are interested in continuing education in the field of medicine. Most of the people have come into the United States at a relatively older age and accordingly treat the Russian language as their language of preference, preferring to read newspaper and magazine publications in the Russian language.
The primary readership focus is on Russian-born Americans 40-65 years of age. This market consists of about 400,000 people. The readers in this focus segment are involved in various professional fields and have medium-to-high material status. Further, these readers own their homes, drive in luxury auto-mobiles, enjoy international travel, and maintain an active healthy lifestyle. The members of this target subpopulation are also actively interested in the latest medical research and advancements, in newest pharmaceutical products that affect common health, in nutritional supplements, and in the most advanced methods of well-being. All of the members of this segment have medical and dental insurance.
The second addressable segment consists of the elderly, 65 and over. This market represents approximately 300,000 people. Due to a limited knowledge of the English language, these retirees commonly do not read English publications and thus, frequently do not have adequate access to various sources of mass media information, and more specifically, medical information. Notwithstanding their old age, these readers lead an active lifestyle, drive automobiles, travel frequently, and express significant interest in all sources of information that can help maintain their health. Their specific interests lie in having the latest knowledge within the medical, pharmaceutical, and nutritional areas and in traditional and alternative methods of medicine.
The third category of The Health Magazine readers consists of about 100,000 medical professionals. The editorial essence of The Health Magazine is based on objective commentary and credible sources of information from medical professionals around the world. It is this very focus that will ensure a fluid exchange of medical practices and techniques of international medical professionals and of the accomplishments in medical treatment of illnesses by various international institutions that have a focus on medical science. The goal is for medical professionals—doctors, nurses, physician assistants, and pharmacists—to not only view The Health Magazine as an opportunity to communicate useful information to customers. The goal is for these professionals to also increasingly rely on this medium for a consolidated source of medical information from all of those parties that work in the Russian-speaking medical environment and represent mutual medical interests.
|
|
| |
